Brightly AI vs Avoca
Avoca is an AI voice agent platform for home services and the trades, deeply integrated with ServiceTitan and listed in its marketplace. It is aimed at larger operators running on ServiceTitan, and reportedly reached a $1B valuation in 2026 after raising $125M.
Feature Comparison
How Brightly AI and Avoca compare on features that matter for home services companies.
Strengths & Weaknesses
Why Brightly AI
- ✓AI sales agent purpose-built for home services
- ✓Responds to every lead in under 90 seconds — 24/7
- ✓Industry-specific qualification and nurture sequences
- ✓Self-service setup — live in minutes, not months
- ✓No agency required, no implementation fee
- ✓Avoca is built for $3M+ ServiceTitan call centers with a multi-week onboarding and no trial. Brightly is the AI appointment setter for everyone else — SMS, email, and voice, self-service, same-day setup, and no ServiceTitan requirement.
Avoca Strengths
- ✓Purpose-built AI voice agent for home services and the trades
- ✓Deep ServiceTitan integration — listed in the ServiceTitan marketplace
- ✓Well-funded — reportedly a $1B valuation after a $125M raise in 2026
- ✓Priced around call volume and CSR seats for high-volume operations
- ✓Strong fit for large HVAC and home-service call centers
Avoca Limitations
- ✗No published pricing — quote-based through a sales conversation
- ✗Per-minute billing means cost scales with call volume unpredictably; estimates run $1,000-3,500/month
- ✗Best suited to operators with $3M+ revenue, 5+ CSRs, and 50+ inbound calls/week
- ✗Requires ServiceTitan — not an option for companies on other systems
- ✗Onboarding takes 4-12 weeks and there is no free trial — the first real test is live after onboarding
Who Is Each Best For?
Brightly AI
Home services companies that need to convert more leads — HVAC, plumbing, roofing, electrical, landscaping, and 25+ other verticals. Especially powerful for companies that struggle with after-hours lead response, follow-up consistency, and converting quotes to booked jobs.
Avoca
Larger HVAC and home-service operators ($3M+ revenue, 5+ CSRs, 50+ inbound calls/week) already running on ServiceTitan
Ready to try Brightly?
No implementation fee. Your AI agent responds to leads in under 90 seconds — starting today. No trial. 30-day guarantee: if it doesn't book more than you do today, you don't pay.
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